Swivel provides an agentic orchestration system for modern ad operations, translating operator intent into continuous, intelligent action across the monetization stack. This system executes seller-defined logic across workflows, platforms, and channels with precision and control. The result is increased yield, reduced inefficiency, and actionable insights derived from live performance data.
Funding
Funding not disclosed
Founders
Product
Problem
Ad operations teams must manually coordinate campaigns across multiple platforms, interpret live performance data, and enforce custom business rules, leading to fragmented workflows, delayed optimizations, and reduced revenue yield. The complexity of scaling these processes while maintaining auditability and control creates inefficiency and operational risk.
Solution
Swivel delivers an agentic orchestration platform that converts operator intent into continuous, automated actions across the entire monetization stack. The system ingests real-time performance signals, evaluates seller‑defined logic, and executes decisions on ad servers, exchanges, and demand sources within predefined boundaries. Each action is logged and explainable, preserving full auditability while reducing manual intervention. By continuously aligning execution with intent, Swivel improves margin, accelerates optimization cycles, and maintains consistent performance despite fragmented ecosystems.
Target Audience
The primary customers are ad operations teams, supply‑side platforms, and publishing technology providers that need automated, rule‑driven execution of monetization strategies across multiple ad tech ecosystems.
Features
- Agentic execution engine that interprets intent, assesses live conditions, and triggers rule‑based actions in real time
- Contextual data pipeline that aggregates performance metrics from ad servers, SSPs, and demand partners for immediate decision making
- Seller‑defined logic framework supporting custom bidding, pacing, and budget controls across multiple channels
- Explainable audit trail that records decision rationale, timestamps, and affected inventory for compliance and troubleshooting
- Cross‑platform orchestration layer that synchronizes actions across disparate ad tech systems without manual integration
- Scalable architecture capable of handling billions of budget units and hundreds of concurrent live agents
- Dashboard and API access for operators to monitor execution status, adjust intent parameters, and retrieve performance analytics