Provides a retail media platform that enables brands and retailers to execute, measure, and optimize product sampling campaigns across online grocery channels. By integrating real-time inventory data and precise audience targeting, it helps brands acquire new customers and retailers increase average order value while generating new revenue streams. The platform streamlines campaign management with automated tools, ensuring speed to market and measurable results.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional product sampling methods in retail often lack precise targeting and real-time measurement, making it difficult for brands to efficiently acquire new customers and for retailers to increase order values. Existing solutions often disrupt the online grocery shopping experience and fail to provide a seamless integration with retail media programs.
Solution
Swish provides a retail media platform that transforms product sampling into a data-driven, programmatic solution for online grocery channels. By leveraging first-party transactional data, the platform enables brands to deliver targeted, full-size product samples directly within real grocery orders, eliminating the need for manual operations and logistical complexities. Retailers can expand their retail media offerings, increase customer loyalty, and generate new revenue streams through sponsored product sampling. The platform automates campaign activation and provides real-time performance metrics, including repeat purchase rates and customer lifetime value, allowing for continuous optimization and measurable ROI.
Target Audience
The primary target audience includes CPG brands seeking efficient customer acquisition and retailers looking to enhance their retail media programs and increase customer lifetime value.
Features
- Precision audience targeting using first-party transactional data to identify ideal customers
- Automated, full-size product placement within online grocery orders
- Real-time performance dashboards with metrics such as repeat rates, LTV, and purchase frequency
- Seamless integration with existing online grocery platforms via API
- Support for various product categories, including refrigerated and frozen items
- Streamlined campaign management with tools for activation, measurement, and optimization
- Integration with Upshop to eliminate tech integration barriers for retailers