SWiP utilizes AI algorithms to analyze customer purchasing behavior and automatically segment them into regular and occasional buyers, enabling targeted loyalty campaigns through PUSH and SMS notifications. This technology addresses the challenge of increasing transaction frequency and customer retention in the retail and HoReCa sectors by delivering personalized offers that enhance customer engagement and drive sales.
Funding
Funding not disclosed
Founders
Product
Problem
Retail and HoReCa businesses struggle to increase customer retention and transaction frequency due to a lack of personalized engagement strategies. Traditional loyalty programs often lack the sophistication to adapt to individual customer preferences, resulting in low conversion rates and missed opportunities for revenue growth.
Solution
SWiP provides an AI-powered platform that analyzes customer purchasing behavior to automatically segment them into regular and occasional buyers. The platform then creates personalized loyalty programs with targeted offers and discounts delivered via push and SMS notifications. By analyzing customer's favorite products, SWiP tailors promotions to individual preferences, increasing conversion rates. The system integrates with various retail businesses and restaurants, offering features like loyalty processing, CRM, analytics, customer reviews, and prompt mailings.
Target Audience
SWiP primarily targets retail businesses, restaurants, coffee shops, and service businesses looking to increase customer loyalty and revenue through personalized marketing.
Features
- AI-driven customer segmentation into regular and rare buyers based on order analysis.
- Automated campaign launches and notifications via PUSH and SMS.
- Personalized offers based on individual customer preferences and purchase history.
- Loyalty calculation integrated with payment processing for fast checkout.
- CRM tools for managing customer contacts, purchase details, and points balance.
- Analytics dashboard for product analytics, customer activity tracking, and AI results monitoring.
- Antifraud system to protect against loyalty abuse.
- Optional modules for referral programs, AI processing of contacts, pre-orders, and delivery.