Swipely offers a cloud‑based platform that integrates with POS systems to automatically segment customers using recency, frequency, monetary value and product preferences. It generates and schedules personalized email and SMS campaigns with dynamic content and provides real‑time performance analytics for spend optimization. The service enables independent retailers and cafés to increase repeat purchases while reducing marketing acquisition costs.
Funding
Funding not disclosed
Founders
Product
Problem
Small businesses often collect transaction data at the point of sale but lack tools to transform that data into personalized marketing actions. Without automated segmentation and outreach, they miss opportunities to re-engage customers, leading to low repeat purchase rates and inefficient marketing spend.
Solution
Swipely offers a cloud‑based platform that ingests POS transaction feeds and automatically creates customer segments based on purchase frequency, spend, and product preferences. The system then generates and schedules tailored email and SMS campaigns without manual effort, using dynamic content placeholders to personalize each message. Campaign performance is tracked in real time, allowing merchants to adjust offers and optimize spend on the most profitable customer cohorts. By closing the loop between sales data and outreach, Swipely helps businesses increase customer lifetime value while reducing the cost of acquiring repeat sales.
Target Audience
The primary users are independent retailers, cafés, and service‑oriented small businesses that operate a POS system and seek an automated, data‑driven channel to drive repeat purchases.
Features
- Direct integration with major POS systems via secure APIs to pull real‑time sales data
- Automated rule‑based segmentation engine that groups customers by recency, frequency, monetary value, and product categories
- Drag‑and‑drop email/SMS template builder with dynamic fields for personalized offers
- Campaign scheduler with trigger options (e.g., post‑purchase, birthday, inactivity)
- Dashboard displaying open rates, click‑through rates, conversion metrics, and ROI per segment
- A/B testing framework for subject lines, copy, and send times
- Compliance tools including opt‑out management and GDPR/CTPA‑ready consent handling
- RESTful API for custom integrations and data export