The startup operates a retail technology platform that connects retailers with customers through solutions such as loyalty programs, pickup and delivery, and targeted promotions. By providing these tools, the platform enhances customer engagement and streamlines retail operations, addressing the need for effective customer interaction in a competitive market.
Funding
$265.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Retailers, especially regional and independent grocers and convenience stores, struggle to compete with larger chains that have the resources to implement sophisticated digital marketing and customer engagement strategies. They often lack the technology and infrastructure to personalize offers, build customer loyalty, and effectively monetize their digital channels.
Solution
Swiftly provides an integrated retail technology platform that enables retailers to personalize the shopping experience, enhance customer loyalty, and generate new revenue streams through retail media. The platform offers a suite of solutions, including mobile apps, websites, loyalty programs, and commerce tools, all designed to work together seamlessly. By leveraging first-party data and AI-driven insights, Swiftly empowers retailers to deliver targeted offers, optimize their media spend, and build stronger relationships with their customers. The platform also includes a retail media network that allows retailers to connect directly with advertisers, creating new opportunities for revenue generation and customer engagement.
Target Audience
Swiftly primarily serves regional and independent grocery stores, convenience stores, and the CPG brands that advertise with them.
Features
- Custom-branded mobile apps and websites for retailers
- AI-powered Audience Optimizer for personalized advertising
- Digital loyalty programs with points, rewards, and shopper challenges
- Alcohol Cashback program for incentivizing beverage purchases
- Retail media network connecting retailers with CPG brands
- Integration with POS systems, pricing files, and promotional catalogs
- Real-time data analytics and reporting
- Support for in-app video ads and interstitial ads
- Tools for managing product catalogs, store-specific pricing, and shopping lists
- Options for delivery and buy-online-pick-up-in-store (BOPIS)