Swen is a mobile application that automatically collects user data from banking transactions and travel itineraries to calculate a personalized carbon footprint score. The platform enables users to offset their emissions through verified environmental projects, promoting sustainable choices without requiring significant lifestyle changes.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals lack a clear understanding of their personal carbon footprint and find it difficult to make informed decisions to reduce their environmental impact. Calculating and tracking emissions from various activities, such as banking transactions and travel, can be complex and time-consuming.
Solution
Swen is a mobile application designed to automatically calculate a user's personalized carbon footprint by securely collecting data from banking transactions, travel itineraries (via Gmail), and geolocation for live trips. The app provides insights into the user's environmental impact and offers personalized solutions for more sustainable choices. Users can then offset their emissions by directly donating to verified environmental projects through the app, supporting initiatives like reforestation and carbon capture. Swen aims to empower individuals to make a positive environmental impact without requiring drastic lifestyle changes, promoting responsible consumption through easy tracking and compensation.
Target Audience
Swen targets environmentally conscious individuals in the EU and MENA regions who want to understand and reduce their carbon footprint through automated tracking and easy offsetting solutions.
Features
- Automated carbon footprint calculation using data from linked bank accounts, Gmail, and geolocation.
- Personalized carbon footprint score with insights and tips for more sustainable choices.
- Direct offsetting of carbon emissions through donations to partner environmental projects (e.g., Nicaforest Reforestation, Newlight, CarbiCrete).
- Personalized Swen card that can be added to Apple and Google Wallet to track offsetting performance.
- Homescreen widget for quick access to personal reports.
- Comparison of user's carbon footprint with friends, the world average, and celebrities.
- Secure data storage on EU-based, GDPR-compliant servers.
- Option to invite friends and offset 10kg of CO2 for each new registered user.