Swell
Swell is a connectivity provider that combines fiber internet, nationwide 5G cellular, and TV under one account, app, and support team. The company offers symmetrical fiber speeds up to 5 Gbps with no data caps, no contracts, and a free Wi-Fi 7 router, with cellular plans starting at $15 per line per month.
- Telecommunications
- Cybersecurity
Funding
Founders
Founder details are not available yet.
Product
Problem
Most households juggle three separate providers for internet, cellular, and TV, resulting in roughly $285 in monthly bills, multiple logins, and a tangle of customer service numbers. This fragmentation creates a complicated, frustrating experience where no single provider takes responsibility for the whole connected home.
Solution
Swell brings internet, cellular, and TV together under one account, one app, and one support team, simplifying the connected home experience. The company delivers 100% fiber internet all the way to the home with symmetrical speeds up to 5 Gbps, no data caps, no long-term contracts, and no equipment rental fees. A Wi-Fi 7 router and Swell Shield network security are included free with every plan, and professional installation is available at no cost. Swell Cellular provides nationwide 5G coverage on a trusted network with plans starting at $15 per line per month, while Swell TV (coming soon) will offer live sports, news, and cloud DVR across devices.
Target Audience
Swell targets residential households and businesses seeking simplified, unified connectivity, particularly those frustrated by managing multiple internet, cellular, and TV providers. The company appeals to customers who want premium fiber speeds, transparent pricing, and no long-term commitments.
Features
- Symmetrical fiber internet plans at 1 Gbps ($75/mo), 2 Gbps ($95/mo), and 5 Gbps ($125/mo), with upload speeds equal to download speeds
- Wi-Fi 7 router included at no extra cost, with optional mesh extenders for whole-home coverage
- Swell Shield network-level security that filters malicious sites, scams, and intrusion attempts before reaching devices
- Family controls with content filters, safe search, and Wi-Fi schedules by profile
- Nationwide 5G cellular plans ranging from $15/mo (1 GB) to $50/mo (60 GB premium data), with number and phone portability
- Swell Rewards loyalty program with four tiers (Flow, Current, Crest, Peak) that multiply earnings on on-time bill payments
- Broadband Facts labels showing transparent monthly pricing with no activation fees, no equipment fees, and government taxes included