Swehl is a platform that offers a range of physical breastfeeding tools and digital educational resources, including expert-led video tutorials and virtual support circles, to enhance the breastfeeding experience. It addresses the challenges of breastfeeding by providing practical solutions and community support, making the process more accessible and less intimidating for new parents.
Funding
Funding not disclosed
Founders
Product
Problem
Breastfeeding can be challenging for new parents, leading to feelings of being ill-equipped, isolated, and overwhelmed. Traditional breastfeeding support often lacks innovation and comprehensive community care, leaving parents without adequate resources and support during this critical period.
Solution
Swehl provides a comprehensive platform that combines physical tools and digital resources to support parents throughout their breastfeeding journey. The platform offers expert-led video tutorials, virtual support circles, and thoughtfully designed physical products to address common breastfeeding challenges. Swehl aims to create a supportive community where parents can connect, share experiences, and access expert advice, making the breastfeeding process more manageable and enjoyable. By offering a blend of practical solutions and community support, Swehl empowers parents to navigate breastfeeding with confidence and ease.
Target Audience
Swehl primarily targets new parents, particularly Gen Z parents, seeking comprehensive support and resources for breastfeeding.
Features
- Latch Kit: Includes essential tools like a milk syringe with a Y-shaped tip, pacifier cap, BPA-free milk-collection bottle and cups, and a supplemental nursing system (SNS)
- Expert-Led Video Tutorials: Access to a library of instructional videos covering various breastfeeding topics and techniques
- Virtual Talk Circles: Small group sessions with up to eight parents to foster community and shared support
- Cloud 9: Multi-use nursing support sling + bag
- Nips Duo: Provides quick relief for chapped and sore nipples