The startup manufactures plant-based meat alternatives using sprouted and fermented Swedish organic peas, which enhance digestibility and provide a high protein and fiber content. This approach offers consumers a low-processed, additive-free food option that maintains a flavorful and juicy texture.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many plant-based meat alternatives rely on extensive processing and artificial additives to achieve desirable textures and flavors. Consumers seeking minimally processed, whole-food options often find it challenging to identify plant-based proteins that align with their dietary preferences.
Solution
Bärta offers a range of plant-based meat alternatives crafted from sprouted and fermented Swedish organic peas, providing a naturally digestible and nutrient-rich protein source. The sprouting and fermentation process enhances the bioavailability of nutrients while creating a flavorful and juicy texture without the need for artificial additives or extensive processing. Bärta products are gluten-free and designed to be both healthy and environmentally sustainable, offering a clean-label alternative to conventional meat and heavily processed vegan options. Their product line includes whole pieces, burgers, and smaller pieces, catering to a variety of culinary applications.
Target Audience
The primary target audience includes health-conscious consumers, vegans, vegetarians, and flexitarians seeking minimally processed, nutritious, and environmentally friendly plant-based protein sources.
Features
- Crafted from sprouted and fermented Swedish organic yellow peas
- Gluten-free and free from artificial additives
- High in protein and fiber
- Available in various forms, including whole pieces (Helbit), burgers, and smaller pieces (Bitar)
- Products include both raw and pre-seasoned/smoked options (e.g., Chili & Lime, Umami, Enrisrökt)
- Suitable for grilling, frying, and inclusion in diverse recipes