Sway is a web platform that lets activist groups, advocacy organizations, and political candidates create coordinated voting blocs, share ballot recommendations, and target outreach using geographic voter maps and leverage analytics. The service provides real‑time electoral impact dashboards, location‑based messaging, and post‑election reporting to quantify turnout and influence while preserving participant anonymity.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals and organizations that want to influence elections often lack tools to assess their collective voting power, coordinate outreach, and demonstrate impact, especially in tightly contested races where small vote margins decide outcomes.
Solution
Sway offers a web-based platform that enables users to form voting groups, share ballot recommendations, and vote as a coordinated bloc. The service provides geographic voter mapping, electoral leverage analysis, and targeted messaging tools to help groups identify where they can influence outcomes. After elections, Sway delivers turnout and results reporting, allowing groups to quantify their impact and present evidence of their political power to candidates and officials. The platform also supports anonymous participation and integrates voter verification for U.S. voters, ensuring privacy while maintaining credibility.
Target Audience
Primary users are activist groups, advocacy organizations, and political candidates who want to organize supporters to vote collectively and demonstrate measurable influence in elections.
Features
- Interactive voter map that visualizes group membership by district, state, and race
- Electoral leverage dashboard showing offices and races where the group can affect outcomes
- Location-based messaging to target outreach to specific districts or states
- Post-election analytics reporting turnout, victory cards, and impact metrics
- Anonymous group membership option to protect participant privacy
- Built-in viral growth mechanisms that let members recruit new participants