Swayware provides a unified data platform built on a large, first-party identity graph designed for the post-cookie environment. The platform uses proprietary AI to optimize audience targeting and identify individuals with high conversion propensity for brands. This capability helps clients increase ROAS by effectively engaging bounced visitors and accurately attributing revenue drivers.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to effectively target advertisements in the post-cookie era due to limitations in identifying and reaching high-propensity customers. Difficulty in retargeting bounced website visitors and understanding true attribution further hinders ad spend optimization.
Solution
Swayware offers a Unified Data Platform that leverages a proprietary identity graph of over 9.5 billion data points to optimize ad targeting at the individual level. Swayware's AI identifies individuals with a high propensity to engage with a brand and converts bounced visitors based on their website behavior. The platform enables marketers to understand which individuals and audiences are actually driving revenue, allowing them to maximize their ad spend.
Target Audience
Swayware's primary customers are marketing teams and advertising agencies seeking to improve ad targeting and increase return on ad spend.
Features
- Proprietary AI selects individuals with a high propensity to convert.
- Identifies and engages bounced visitors based on website behavior.
- Provides insights into which individuals and audiences are driving revenue.
- Identity graph represents over 500 million unique people with an average of 100 data points per profile.