Swayware
About Swayware
Swayware offers a Unified Data Platform that utilizes a proprietary identity graph with over 9.5 billion data points to optimize ad targeting at the individual level. This technology enables marketers to identify high-propensity customers and retarget bounced visitors, resulting in a 27% average increase in click-through rates and a 35% boost in return on ad spend.
```xml <problem> Marketers struggle to effectively target advertisements in the post-cookie era due to limitations in identifying and reaching high-propensity customers. Difficulty in retargeting bounced website visitors and understanding true attribution further hinders ad spend optimization. </problem> <solution> Swayware offers a Unified Data Platform that leverages a proprietary identity graph of over 9.5 billion data points to optimize ad targeting at the individual level. Swayware's AI identifies individuals with a high propensity to engage with a brand and converts bounced visitors based on their website behavior. The platform enables marketers to understand which individuals and audiences are actually driving revenue, allowing them to maximize their ad spend. </solution> <features> - Proprietary AI selects individuals with a high propensity to convert. - Identifies and engages bounced visitors based on website behavior. - Provides insights into which individuals and audiences are driving revenue. - Identity graph represents over 500 million unique people with an average of 100 data points per profile. </features> <target_audience> Swayware's primary customers are marketing teams and advertising agencies seeking to improve ad targeting and increase return on ad spend. </target_audience> ```
What does Swayware do?
Swayware offers a Unified Data Platform that utilizes a proprietary identity graph with over 9.5 billion data points to optimize ad targeting at the individual level. This technology enables marketers to identify high-propensity customers and retarget bounced visitors, resulting in a 27% average increase in click-through rates and a 35% boost in return on ad spend.
Where is Swayware located?
Swayware is based in San Francisco, United States.
When was Swayware founded?
Swayware was founded in 2024.
- Location
- San Francisco, United States
- Founded
- 2024
- Employees
- 3 employees