Swaystack provides banks and credit unions with personalized onboarding and engagement tools to drive account activation and relationship depth. The platform delivers next best actions and product recommendations across omnichannel touchpoints to increase member loyalty. This guidance helps financial institutions win primary institution status and secure direct deposit relationships early in the customer lifecycle.
Funding
Funding not disclosed
Founders
Product
Problem
Financial institutions face challenges in activating new checking accounts, with a significant percentage remaining inactive within the first year. Acquiring new checking accounts is costly, and institutions struggle to secure primary financial relationships with customers due to friction in the account switching process.
Solution
Swaystack offers a personalized onboarding and engagement platform designed to help banks and credit unions improve customer acquisition and retention. The platform provides gamified switch kits to delight new account holders and simplify the process of transferring accounts, including direct deposit relationships. Swaystack also helps institutions recapture unfunded accounts by providing funding links integrated with Plaid's instant account verification. The platform facilitates ongoing cross-channel engagement through widgets, ads, push notifications, emails, and SMS, ensuring continuous interaction with customers.
Target Audience
Swaystack primarily targets banks and credit unions seeking to improve customer onboarding, increase account activation rates, and secure primary financial relationships with their customers.
Features
- Personalized onboarding switch kits with gamified elements to enhance user experience
- Integration with Plaid for instant account verification and easy funding of new accounts
- Automated re-targeting using pre-built audiences and templates to re-engage consumers
- Cross-channel engagement capabilities including widgets, ads, push notifications, emails, and SMS
- Intelligent audiences feature for gaining insights without manual list pulls
- Metrics dashboard for reporting onboarding results and measuring improvements