Swayable is a creative testing platform that utilizes randomized controlled trial (RCT) survey experiments to measure the impact of messaging on consumer behavior and public opinion. By providing deep insights within 24 hours, Swayable enables brands and agencies to optimize campaign ROI by identifying effective content and audience segments without the need for media spend.
Funding
$120K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and agencies often lack rapid, cost-effective methods to pre-test creative content and messaging to ensure campaign effectiveness before launch. Traditional methods like brand lift studies are slow, expensive, and don't provide granular insights into why specific content resonates with target audiences. This leads to wasted media spend and suboptimal campaign performance.
Solution
Swayable offers a creative testing platform that uses randomized controlled trial (RCT) survey experiments to measure the impact of messaging on consumer behavior and public opinion. The platform delivers insights within 24 hours, enabling brands and agencies to optimize campaign ROI by identifying effective content and audience segments without incurring media spend. Swayable's causal AI analyzes emotional responses, frame-by-frame engagement, and qualitative feedback to provide a deep understanding of why content resonates. The platform helps users identify the right concepts and segments based on metrics that correspond to actual campaign goals, proving what drives business and campaign outcomes.
Target Audience
The primary users are brands and advertising agencies seeking to optimize campaign performance by pre-testing creative content and messaging with rapid, scientifically-backed insights.
Features
- Randomized controlled trial (RCT) survey experiments for measuring the causal impact of content
- Results available in under 24 hours from thousands of respondents
- Real-time analysis via online dashboard
- Emotional analysis, frame-by-frame engagement tracking, and object recognition
- AI-powered analysis of long-form qualitative feedback
- Brand perception tracking, including awareness, favorability, and ESG perception
- Customizable audience segmentation
- Support for testing various content types, including digital video, TV ads, social posts, static digital, out-of-home, packaging, and copy/messaging