SVEREA provides a digital membership platform that allows small and medium-sized lifestyle service businesses to offer exclusive discounts to consumers without any upfront costs. This system enhances customer engagement and drives sales for merchants while empowering consumers to maintain their spending power through easy access to savings via a digital membership card.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often miss out on potential savings at local businesses due to a lack of awareness or the inconvenience of traditional discount methods. Small and medium-sized businesses struggle to attract and retain customers effectively without incurring significant upfront marketing costs.
Solution
SVEREA provides a digital membership platform that connects consumers with exclusive discounts at local lifestyle service businesses, focusing primarily on food and beverage establishments. Consumers access these discounts through a digital membership card stored in their Apple or Google Wallet, eliminating the need for discount codes or physical coupons. Businesses benefit from increased customer engagement and sales without any upfront costs, creating a mutually beneficial ecosystem. The platform aims to empower consumers to maintain their spending power while driving revenue for partner merchants through a seamless, user-friendly experience.
Target Audience
SVEREA primarily targets consumers in Stockholm seeking discounts on everyday purchases, particularly at restaurants and bars, as well as small and medium-sized lifestyle service businesses looking to attract new customers and increase sales.
Features
- Digital membership card accessible via Apple Wallet and Google Wallet for easy access to discounts.
- No login or discount codes required; members simply present their digital card at participating merchants.
- Membership management via a third-party platform (Join It) for secure account creation and payment processing.
- Portrait photo upload required during registration to prevent membership misuse.
- Member portal for managing membership information and re-sending the digital membership card.
- Option to cancel membership at any time with continued access to benefits until the end of the current billing cycle.