The startup offers survey software that enables the collection of responses through text message conversations, utilizing both open-ended and close-ended formats. This approach provides real-time analytics on survey performance, bridging the gap between traditional telephone interviews and online panel methods, thereby enhancing data collection efficiency.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional survey methods like telephone interviews suffer from declining response rates and high costs, while online panels often struggle to reach specific demographics or geographic areas. This makes it difficult and expensive to gather accurate and representative data from target populations.
Solution
Survey 160 provides a platform for conducting survey research via text message (SMS), offering both live interviewer and text-to-web survey options. The platform enables interviewers to conduct simultaneous interviews with many respondents, increasing efficiency and lowering costs. By allowing respondents to complete surveys over an extended period, Survey 160 boosts response rates, especially among hard-to-reach groups. The platform is optimized for high-quality data collection, offering features like skip logic, real-time analytics, and list management to ensure accurate and actionable insights.
Target Audience
Survey 160 serves academics, non-profits, government entities, political campaigns, and corporations seeking cost-effective and efficient data collection from targeted audiences.
Features
- Live interviewer text surveys allowing individual interviewers to conduct simultaneous interviews
- Text-to-web surveys for redirecting respondents to online surveys
- Survey setup tools with skip logic, question branching, and dynamic text insertion
- Real-time analytics to monitor survey performance and access raw data
- List management and permanent opt-out lists for targeted outreach
- Dynamic Response-Rate Adjusted Stratified Sampling (DRASS) to optimize data collection
- Management tools for assigning and evaluating interviewer performance
- High deliverability rates (89%+) compared to industry averages
- Survey 160 Texter App for interviewers to ask questions and code responses