Surfside is an end-to-end marketing technology platform that aggregates first-party customer data from various touchpoints to create detailed target audiences. This enables advertisers to execute personalized, omni-channel marketing campaigns while measuring their effectiveness through real-time sales and store visit metrics.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and retailers struggle to unify fragmented first-party customer data across various touchpoints, hindering their ability to create personalized marketing campaigns. This lack of a comprehensive customer view limits effective targeting and measurement of marketing efforts across different channels.
Solution
Surfside provides a marketing technology platform that aggregates first-party customer data from online and offline sources to build enriched customer profiles. The platform enables advertisers to create custom audiences based on location, purchase history, and demographic attributes. These audiences can then be activated across connected devices through omni-channel marketing campaigns. Surfside's demand-side platform (DSP) prioritizes users matching target audience criteria, while real-time dashboards provide feedback on campaign performance, sales, and store visit metrics. By connecting online and offline data, Surfside offers a unified view of the customer, allowing for more effective and personalized marketing strategies.
Target Audience
Surfside primarily targets brands and retailers seeking to improve their marketing effectiveness through personalized, data-driven campaigns.
Features
- First-party data aggregation across all customer touchpoints
- Custom audience creation based on enriched customer data (location, purchase history, demographics)
- Omni-channel marketing campaign activation across desktop, mobile, tablet, OTT, and CTV
- Demand-side platform (DSP) for targeted audience reach
- Real-time performance dashboards with sales, ROAS, and store visitation metrics
- Experience Graph for enhanced customer understanding and marketing identifier mapping
- Commerce Media solutions for engaging shoppers at the point of purchase