Brands and retailers struggle to unify fragmented first-party customer data across various touchpoints, hindering their ability to create personalized marketing campaigns. This lack of a comprehensive customer view limits effective targeting and measurement of marketing efforts across different channels.

Surfside provides a marketing technology platform that aggregates first-party customer data from online and offline sources to build enriched customer profiles. The platform enables advertisers to create custom audiences based on location, purchase history, and demographic attributes. These audiences can then be activated across connected devices through omni-channel marketing campaigns. Surfside's demand-side platform (DSP) prioritizes users matching target audience criteria, while real-time dashboards provide feedback on campaign performance, sales, and store visit metrics. By connecting online and offline data, Surfside offers a unified view of the customer, allowing for more effective and personalized marketing strategies.

First-party data aggregation across all customer touchpoints

Custom audience creation based on enriched customer data (location, purchase history, demographics)

Omni-channel marketing campaign activation across desktop, mobile, tablet, OTT, and CTV

Demand-side platform (DSP) for targeted audience reach

Real-time performance dashboards with sales, ROAS, and store visitation metrics

Experience Graph for enhanced customer understanding and marketing identifier mapping

Commerce Media solutions for engaging shoppers at the point of purchase

Surfside primarily targets brands and retailers seeking to improve their marketing effectiveness through personalized, data-driven campaigns.