Surely provides an insurtech platform that integrates insurance products into existing fintech and digital services across the Philippines. Through its modular Surely Hub, businesses can connect to multiple insurers, customize insurance journeys, and add revenue-generating insurance offerings within weeks, supporting use cases such as travel medical coverage and visa planning. The solution works with any core system, enabling flexible, scalable insurance-as-a-service for retailers, merchants, and travel ecosystem partners.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers, merchants, and travel‑tourism businesses in the Philippines often lack a fast, integrated way to offer insurance products to their customers, requiring separate contracts, complex integrations, and long rollout times.
Solution
Surely provides an InsurTech platform—Surely Hub—that lets partners embed insurance offerings directly into their existing digital services via a simple API. The modular tech layer connects to any insurer’s core system, enabling the creation of customized insurance journeys that can be launched within weeks. For travel‑related businesses, the platform also integrates International Travel Medical Insurance and visa‑planning services through VFS Global, delivering timely coverage to Filipino travelers. By handling product selection, quoting, purchase, and fulfillment, the solution turns insurance into a revenue‑generating feature of any business line without requiring deep insurance expertise.
Target Audience
Primary customers are retailers, e‑commerce merchants, and travel‑tourism operators in the Philippines seeking to embed insurance products into their digital customer experiences.
Features
- Plug‑and‑play API for rapid integration with existing websites, apps, or e‑commerce platforms
- Modular tech layer that interoperates with any insurer’s core system, new or legacy
- Configurable insurance journey builder for personalized plan selection and checkout
- Built‑in support for International Travel Medical Insurance and visa‑planning via VFS Global
- Real‑time quoting and policy issuance with automated fulfillment workflows
- Revenue‑share model that adds a new monetization stream to any business line
- Affiliate program for licensed professionals and social‑media influencers to promote insurance offers