Sureel provides blockchain-based digital rights management (DRM) solutions that enable creators and media rights owners to protect, control, and monetize their audio and video content in the context of AI training. The platform allows users to set specific usage rules and monitor the influence of their media on AI outputs, ensuring proper attribution and compensation.
Funding
Funding not disclosed
Founders
Product
Problem
AI models are increasingly trained on copyrighted audio and video content without the explicit consent of creators and media rights owners, leading to unauthorized use and potential loss of revenue. Current methods lack transparency and control, making it difficult for creators to manage how their content is utilized in AI training datasets.
Solution
Sureel provides a blockchain-based platform that enables creators and media rights owners to protect, control, and monetize their media in the age of AI. The platform allows rights holders to register their content, specify usage rules for AI training, and monitor how their media influences AI outputs. Sureel offers tools to opt-in and share approved media with AI companies or opt-out and prevent unauthorized usage. By providing real-time attribution reporting and output monitoring, Sureel ensures that creators receive proper attribution and fair compensation for the use of their content in AI models.
Target Audience
The primary target audience includes music creators, media rights owners, and AI companies seeking to ensure ethical and legal use of copyrighted material in AI training.
Features
- Media registration on a blockchain-based registry to establish ownership and timestamp
- Granular rule setting for AI training usage, including limitations on alterations and combinations
- Real-time attribution reporting to track where and how media is being used in AI creations
- Output attribution monitoring to control how much media can be altered when used in AI models
- Opt-in/Opt-out options for AI training, allowing creators to choose whether their content is used
- API integration for AI companies to identify registered content and comply with usage rules
- Licensing options for media used as training data, enabling revenue sharing between creators and AI companies