Sureel provides a platform for media rights owners to protect, control, and monetize their content against unauthorized use in AI training data. The service allows users to set granular usage rules, opt-in or opt-out of data sharing, and monitor attribution across AI outputs. This enables creators to manage their intellectual property rights while establishing licensing frameworks with AI developers.
Funding
Funding not disclosed
Founders
Product
Problem
The proliferation of generative AI models has led to the widespread use of creative content for training data without explicit consent or compensation for the original creators. This practice risks devaluing human creativity and creates an opaque system for tracking media influence and ensuring fair remuneration.
Solution
Sureel provides an AI-powered platform designed to protect, control, and monetize media assets in the context of AI development. The platform enables content owners to define usage permissions for their work with AI companies, thereby establishing clear opt-in or opt-out parameters. Through advanced attribution tracking, Sureel quantifies the influence of specific media on AI-generated outputs, facilitating dynamic licensing and ensuring creators receive appropriate compensation. This approach aims to foster a more equitable ecosystem where AI innovation and creator rights are harmonized.
Target Audience
Sureel serves creators, media rights owners, and AI companies seeking to establish transparent and fair frameworks for the use of creative assets in AI model development and deployment.
Features
- AI-driven platform for media protection, control, and monetization.
- Granular rule-setting for AI training data usage (opt-in/opt-out).
- Real-time attribution reporting to track media influence on AI outputs.
- Attribution Share analysis to quantify the impact of creator content on AI generations.
- Patented and patent-pending technologies for instant attribution and decentralized provenance.
- API for integration with AI platforms and data analysis workflows.
- Secure, encrypted data handling compliant with privacy regulations.