SureBright provides merchants with comprehensive, easily integrated product protection solutions including extended warranties, accidental coverage, and shipping insurance. The platform uses AI-powered qualification to automate plan offerings across over 60 product categories. This service allows retailers to generate new revenue streams while enhancing customer confidence and satisfaction.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IFPVPASVFounders
Product
Problem
Many e-commerce businesses struggle to offer extended warranties and product protection plans due to the complexities of integration, coding requirements, and managing relationships with insurance providers. This can lead to lost revenue opportunities and decreased customer trust.
Solution
SureBright provides an insurance-as-a-service platform that enables businesses to seamlessly integrate extended warranties, accidental damage protection, and shipping protection directly into their e-commerce sites. The platform offers a no-code integration, allowing merchants to quickly add product protection options to their product pages and checkout flows. SureBright partners with leading North American insurance providers to offer comprehensive coverage plans, while also providing merchants with a revenue-sharing model on each policy sold. The platform also includes a merchant portal for live revenue tracking and customizable control over warranty offers, along with 24/7 support.
Target Audience
SureBright primarily targets e-commerce businesses across various product categories, including electronics, home appliances, furniture, and sporting goods, that are looking to increase revenue, build customer trust, and offer comprehensive product protection.
Features
- No-code integration with major e-commerce platforms (Shopify, BigCommerce, WooCommerce, Shift4Shop, Lightspeed)
- AI-powered product qualification for accurate coverage and pricing
- Customizable UI to match brand aesthetic
- Comprehensive protection plans covering accidental damage, extended warranties, and shipping protection
- Access to a network of premium insurance partners
- Merchant portal with live revenue tracking and customizable warranty offers
- 24/7 customer support
- Geo-fenced reach to offer coverage across North America or specific regions