Super is a fintech platform that offers a unified financial experience, integrating UPI payments, card services, and fixed deposits. It aims to simplify money management and help users optimize their finances through a single application.
Funding
Funding not disclosed
Founders
Product
Problem
Managing finances across multiple platforms can be cumbersome, requiring users to switch between different apps for payments, card services, fixed deposits, and loans. This fragmented approach makes it difficult to get a holistic view of one's financial situation and optimize financial decisions.
Solution
Super provides a unified fintech platform that consolidates various financial services into a single application. The platform offers UPI payments with cashback rewards, a card that earns interest and cashback on UPI transactions, fixed deposit options with high interest rates, instant pre-approved loans, and a pay-later feature. By integrating these services, Super aims to simplify money management and provide users with a comprehensive tool for optimizing their finances. The platform partners with various financial institutions to provide these services, including Utkarsh Small Finance Bank for the SuperCard and SuperDeposit, and Axis Bank, IDFC First Bank, and others for lending.
Target Audience
The primary target audience is Indian consumers seeking a convenient and integrated platform for managing their payments, savings, and access to credit.
Features
- superUPI: UPI payment functionality with up to 5% cashback on merchant transactions.
- superCard: A card that earns 9% interest p.a. and up to 5% cashback on all merchant UPI transactions, issued by Utkarsh Small Finance Bank.
- superDeposit: Fixed deposit accounts with interest rates up to 9%, with deposits starting as low as Rs. 100.
- superCash: Access to instant pre-approved loans from multiple lending partners, with interest rates starting from 10.49%.
- superPayLater: Option to split purchases into 3 interest-free EMIs.
- Partner Privileges: Special perks and privileges with online and offline partners.
- Scan & Pay: QR code scanning for easy and fast payments.