Supertrends provides SmartScans, a continuously updated stream of curated insights tailored to a company’s taxonomy and focus areas. By combining AI‑driven search with human editorial verification, the platform delivers real‑time notifications, filtered high‑quality information, and on‑demand generation of articles, briefs, or reports, helping strategy, innovation, and market intelligence teams reduce manual research time and act on emerging risks and opportunities.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses and innovation teams spend excessive time manually searching for and filtering fragmented information, leading to information overload and delayed insight generation. This inefficient desktop research hampers timely decision‑making and reduces the ability to anticipate market and technology shifts.
Solution
Supertrends offers SmartScans, a continuously updated stream of curated insights tailored to a company’s specific taxonomy and focus areas. By combining AI‑driven search with human editorial verification, the platform retrieves high‑quality information, filters out noise, and highlights emerging risks, breakthroughs, and market trends as they happen. Users receive instant notifications for critical developments and can generate articles, briefs, or full reports directly from the SmartScan data. The service reduces the time spent on manual research, freeing teams to apply insights to strategy, product development, and competitive analysis. Continuous updates ensure that the knowledge base stays current without additional effort from the client.
Target Audience
Primary customers are corporate strategy, innovation, and market intelligence teams, as well as consulting firms that need timely, high‑quality trend data to inform decision‑making.
Features
- Tailored search queries defined collaboratively with the client to capture the most relevant sources
- AI‑powered information retrieval that scans a wide range of publications, patents, news, and market data
- Human editorial review and subject‑matter expert verification to ensure accuracy and relevance
- Real‑time notification system that alerts users to significant developments in their focus areas
- On‑demand generation of custom articles, briefs, or comprehensive reports from the curated insight stream
- Integration of insights into existing workflows via exportable formats and API access