Superplum operates a fruit supply platform that utilizes a temperature-controlled transportation system and a cloud-driven produce management platform to ensure the delivery of pesticide-free, fresh fruits directly from farms to consumers. By implementing rigorous quality tracking and multi-level safety procedures, Superplum addresses the issue of chemical residues in produce, providing safe-to-eat fruits while offering better profit-sharing for farmers.
Funding
$21.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ERFounders
Product
Problem
Consumers lack reliable access to fresh fruits that are free from pesticides and chemical residues. Existing supply chains often fail to maintain optimal conditions, leading to spoilage and reduced nutritional value. Farmers also struggle to receive fair compensation due to inefficient distribution networks.
Solution
Superplum operates a fruit supply chain platform that ensures the delivery of high-quality, pesticide-tested fruits from farms to consumers. The company utilizes a temperature-controlled transportation system, dubbed the "Fresherator," to maintain fruit freshness during transit. A cloud-driven produce management platform, the "Freshmanager," provides transparency and control over farm-level logistics, enabling fair profit-sharing for farmers. By implementing multi-level safety procedures and rigorous quality tracking, Superplum addresses the issue of chemical residues in produce, offering consumers safe and fresh fruits.
Target Audience
The primary target audience includes health-conscious consumers in Delhi/NCR and Bangalore seeking safe, high-quality fruits, as well as farmers looking for fair prices and efficient distribution channels.
Features
- Temperature-controlled transportation system ("Fresherator") with remote monitoring of temperature, humidity, oxygen, and ethylene levels
- Cloud-based produce management platform ("Freshmanager") for farm-level logistics and transparent profit-sharing
- Multi-level safety procedures to minimize pesticide and residue levels
- Quality tracking of fruit parameters, including weight, sugar and acidity levels, and pulp quality
- Direct sourcing from farms across India
- No artificial ripening or chemical treatments
- Consumer-friendly packaging