supermerchado is a corporate gifting platform that automates the storage, management, and worldwide shipping of physical brand messages, allowing teams to focus on relationships rather than logistics. It offers a digital warehouse with API and webhook integrations to systems like Salesforce and HubSpot, enabling triggers such as contract signing or birthdays to automatically dispatch curated or custom‑made gifts. Users can access a marketplace for on‑demand items or co‑create bespoke products that reflect their brand identity.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often struggle to manage the full lifecycle of physical brand communications—planning, inventory, fulfillment, and timely delivery—especially when coordinating across HR, sales, and marketing teams. Traditional gift suppliers require manual ordering, separate warehousing, and lack integration with existing business tools, leading to inefficiencies and missed engagement opportunities.
Solution
Supermerchado offers a cloud‑based corporate gifting platform that acts as an operational system for physical brand messages. Users can store assets in a digital warehouse, select from a curated marketplace or commission custom‑produced items that match corporate design guidelines, and automate fulfillment through the platform’s built‑in logistics network. Real‑time inventory visibility, low‑stock alerts, and end‑to‑end fulfillment eliminate the need for in‑house warehousing. The service integrates via API or webhooks with CRM, HR, and marketing systems (e.g., Salesforce, HubSpot, Personio) to trigger shipments automatically based on business events such as hires, birthdays, or contract signings. A unified dashboard provides tracking, reporting, and role‑based access, enabling teams to coordinate and scale physical communication without manual handling.
Target Audience
Primary users are HR, sales, and marketing teams in mid‑size to large enterprises that need to automate onboarding gifts, client outreach, and brand‑building campaigns at scale.
Features
- Digital warehouse that centralizes inventory, provides real‑time stock levels, and handles full‑service fulfillment worldwide
- Marketplace of on‑demand, pre‑qualified items for rapid deployment plus a production service for fully custom, brand‑compliant assets
- API and webhook integrations allowing automated triggers from existing SaaS tools to initiate shipments
- Centralized address book, scheduling, and tracking to ensure messages arrive at the optimal moment in the relationship lifecycle
- Reporting and analytics module that tracks spend, campaign history, and delivery performance across teams
- Role‑based permissions and multi‑team collaboration tools for HR, sales, and marketing to operate independently yet within a governed framework