The startup offers a cloud-based platform that enables businesses to promote in-store events through the issuance of non-fungible tokens (NFTs) in the metaverse. This technology facilitates cross-border marketing and enhances customer engagement by providing a unique digital asset tied to real-world experiences.
Funding
$7.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses often struggle to create engaging marketing campaigns that bridge the gap between online and offline experiences. Traditional methods lack the ability to offer unique, trackable digital incentives tied to real-world events, limiting customer engagement and cross-border marketing opportunities.
Solution
Super Massive Global provides a platform that enables businesses to promote in-store events and experiences through the issuance of non-fungible tokens (NFTs). The platform, Massive World, allows businesses to create and distribute branded NFTs that unlock exclusive content, discounts, or access to events. By integrating Web3 technology with real-world experiences, Super Massive Global facilitates cross-border marketing and enhances customer engagement. The platform leverages location-based technology to ensure that NFTs are relevant to specific events or locations, creating a more immersive and rewarding experience for customers.
Target Audience
The primary target audience includes retail businesses, event organizers, and marketing agencies looking to enhance customer engagement and drive foot traffic through innovative Web3 solutions.
Features
- NFT creation and distribution tools for businesses
- Integration with location-based technology for targeted marketing campaigns
- Mobile app platform for users to discover and redeem NFTs
- Support for cross-border marketing initiatives
- Analytics dashboard to track customer engagement and campaign performance