Superkind's Peep app utilizes AI and lens technology to transform images from screenshots or photos into a personalized shopping experience, allowing users to easily identify and purchase items they admire. This addresses the challenge of overwhelming choices in fashion by providing a streamlined platform for discovering and acquiring complete looks that resonate with individual style preferences.
Funding
$14M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often feel overwhelmed by the sheer volume of fashion choices available across social media and in everyday life. Identifying and purchasing specific items or complete looks seen in images can be a time-consuming and frustrating process.
Solution
Peep is a mobile application that simplifies fashion discovery and shopping by enabling users to instantly identify and purchase items from any image. By uploading a screenshot or taking a photo, the app's AI and lens technology analyzes the image and identifies the clothing and accessories featured. Users can then browse a curated selection of new and pre-owned options to purchase, eliminating the need for manual searching and streamlining the shopping experience. The app also offers a discovery feed where users can explore trending styles and curated edits for inspiration.
Target Audience
The primary target audience is fashion-conscious consumers who seek a streamlined and efficient way to discover and purchase clothing and accessories inspired by images they find online or in real life.
Features
- Image recognition powered by AI and lens technology to identify fashion items in uploaded images or photos.
- Curated shopping experience that presents users with options to purchase identified items.
- Discovery feed for exploring trending styles and curated fashion edits.
- Ability to create collections to organize and streamline fashion inspiration.
- Integration with various retailers and marketplaces, including Depop, Etsy, and Amazon, to provide a wide range of purchasing options.
- Option to purchase both new and pre-owned items.
- Mobile app available on iOS.