Superglue provides a Partner Engagement Platform designed to streamline partner activation and co-selling processes through workflow automation. The platform integrates with existing partner technology stacks to guide sales and partner teams through necessary steps. It offers pre-built automation blueprints for onboarding, enablement, and co-selling to scale personalized partner experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Partner teams often struggle with inefficient co-selling processes due to disconnected tools and manual tasks, leading to missed opportunities and underperforming partnerships. Existing partner relationship management (PRM) systems and traditional methods like email templates and CRMs often lack the automation and personalization needed to effectively engage partners and sales teams. This results in wasted time, inconsistent experiences, and difficulty scaling partner programs.
Solution
Superglue offers a partner engagement platform that automates and optimizes co-selling workflows, enabling companies to build more effective and scalable partner ecosystems. The platform connects to existing tools like Salesforce, Crossbeam, Reveal, and Slack, allowing partner managers to create customized engagement journeys and automate repetitive tasks. By providing pre-built automation blueprints and AI-powered messaging, Superglue ensures partners receive personalized and timely communications, leading to increased engagement, better co-selling alignment, and ultimately, more partner-led revenue.
Target Audience
Superglue is designed for partner teams, partner managers, and sales teams within B2B SaaS companies who are looking to scale their partner programs, improve partner engagement, and drive more revenue through co-selling.
Features
- Pre-built automation workflows for onboarding, enablement, nurturing, co-selling, and more
- Integration with Salesforce, Slack, Crossbeam, Reveal, Gmail, Outlook, and PRM systems
- AI-powered email drafting and personalization using CRM data
- Automated Slack alerts to notify AEs when partners can assist with deals
- Customizable partner journey automations and engagement blueprints
- Ecosystem signals and segmentation capabilities for targeted messaging
- Real-time internal enablement features to keep sales teams informed
- Co-Pilot Slack app for streamlined partner engagement within Slack
- GenAI hyper-personalization for tailored partner experiences