SuperCircle provides a technology platform and reverse logistics system that enables retail brands to implement consumer trade-in programs and manage excess inventory efficiently. By facilitating the recapture and recycling of textiles, SuperCircle addresses the issue of textile waste, aiming to reduce the 60% of new textiles that end up in landfills within a year.
Funding
$11.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
A significant percentage of new textiles end up in landfills within a year, contributing to environmental waste and resource depletion. Retail brands lack efficient solutions for managing excess inventory and implementing consumer trade-in programs to recapture and recycle textiles.
Solution
SuperCircle offers a technology platform and reverse logistics system that enables retail brands to implement and manage consumer trade-in programs and handle excess inventory. The platform facilitates the recapture and recycling of textiles, reducing waste by allowing customers to send in worn clothing and receive credit. SuperCircle manages excess inventory at scale, offering direct pickup from warehouses, factories, and stores, integrated with a logistics network. Brands gain transparency and real-time access to program performance and impact through dynamic data and customizable reporting.
Target Audience
The primary customers are retail brands seeking to implement circularity initiatives, manage excess inventory, and offer trade-in programs to their customers.
Features
- Turnkey trade-in program implementation for brands.
- Management of excess inventory at scale with direct pickup options.
- Integration with a logistics network for efficient textile recapture.
- Real-time data and customizable reporting on program performance.
- Consumer-facing portal for easy trade-in submissions.