Super is a social commerce platform that connects local entrepreneurs with consumers in East Java and Makassar, utilizing a logistics network to facilitate fast delivery and competitive pricing. The platform addresses the challenge of limited access to affordable shopping options for consumers while empowering store owners to enhance their business through community support and loyalty programs.
Funding
$105M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in rural areas of East Java and Makassar face limited access to affordable goods due to inefficient supply chains and high distribution costs. This results in significantly higher prices for everyday necessities compared to urban centers.
Solution
Super is a social commerce platform that leverages a hyperlocal logistics network to connect local entrepreneurs and consumers in East Java and Makassar, providing fast delivery and competitive pricing. The platform empowers local store owners by providing community support, loyalty programs, and access to a wider range of products. By streamlining the distribution process and partnering with local agents, Super reduces costs and ensures that goods are delivered to consumers quickly and reliably. The platform focuses on serving tier-2 and tier-3 cities and rural areas with a per capita GDP of $5,000 or less.
Target Audience
The primary target audience includes consumers in East Java and Makassar, particularly those in tier-2 and tier-3 cities and rural areas, as well as local entrepreneurs and store owners seeking to expand their business and access affordable goods.
Features
- Mobile application for easy ordering and management of goods
- Logistics platform for fast and reliable delivery within 24 hours
- Community-based agent network for hyperlocal distribution
- Loyalty programs to incentivize repeat purchases
- WhatsApp group for community support and business development tips
- Partnerships with major FMCG companies and local distributors
- Private-label brands, including FMCG and cosmetics
- GPS-based location services for easy registration and order placement