Super‑Site provides a server‑side personalization platform that identifies a visitor’s acquisition source and funnel stage in real time and dynamically swaps page elements without code changes. The solution integrates with CMSs such as WordPress via a lightweight plugin, includes a built‑in A/B testing framework and a dashboard for conversion analytics, and offers exportable event data through a REST API.
Funding
Funding not disclosed
Founders
Product
Problem
Websites often present a static experience that does not reflect the visitor’s acquisition channel or position in the purchase funnel, causing mismatched messaging and low conversion rates. Marketers must manually create and maintain multiple landing pages to address these variations, which is time‑consuming and error‑prone.
Solution
Super‑Site delivers a server‑side personalization engine that detects a visitor’s traffic source (e.g., paid search, social, email) and funnel stage in real time and swaps page elements accordingly. The platform integrates with common CMSs such as WordPress via a lightweight plugin, allowing marketers to define context‑specific content blocks without code changes. An embedded A/B testing module automatically measures the impact of each variant and feeds results into a dashboard for data‑driven optimization. All personalization rules and test configurations are managed through a web UI, enabling rapid iteration and reducing reliance on dedicated optimization teams. The system logs each visitor interaction, providing granular analytics that can be exported via a RESTful API for further analysis or CRM integration.
Target Audience
The solution is aimed at digital marketers, growth teams, and e‑commerce managers at small to mid‑size enterprises who need to personalize web experiences without extensive development resources. It also serves agencies that manage multiple client sites and require a scalable personalization framework.
Features
- Real‑time traffic‑source detection using URL parameters, referrer headers, and UTM parsing
- Contextual content swapping engine that updates HTML fragments on page load without page reloads
- No‑code rule builder for defining personalization logic based on source, device, and funnel stage
- Built‑in A/B testing framework with statistical significance reporting and automatic winner selection
- Dashboard with conversion metrics, segment performance, and heat‑map visualizations
- WordPress plugin and API connectors for seamless integration with existing CMS and marketing stacks
- Exportable event data via REST API supporting JSON and CSV formats for BI or CRM systems
- Role‑based access control and audit logging to meet compliance requirements