The startup develops data-oriented software that provides centralized metrics for managing and consuming data, enabling data analysts to streamline processes and enhance decision-making. By delivering tailored interfaces, the tool improves efficiency and drives measurable business outcomes for organizations.
Funding
$6.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B SaaS companies often struggle to build and maintain native integrations with their customers' various SaaS applications. Developing these integrations in-house is time-consuming and resource-intensive, diverting engineering efforts from core product development. The complexity of managing different APIs, authentication methods, and data schemas further exacerbates the problem.
Solution
Supaglue provides a platform that simplifies the creation, management, and scaling of native, bi-directional integrations between B2B SaaS applications and their customers' SaaS platforms. It offers a unified API to read and write data across multiple providers within the same category, along with managed authentication to handle OAuth tokens and API keys. The platform also provides managed syncs to continuously synchronize customer data into the application database or data warehouse, using a common schema with pre-mapped objects and fields. By abstracting away the complexities of individual SaaS APIs, Supaglue enables developers to ship product integrations faster and with less maintenance.
Target Audience
The primary customers are B2B SaaS companies that need to build native product integrations with their customers' SaaS tools, particularly those in CRM, sales engagement, marketing automation, and ticketing.
Features
- Unified API: Integrate with multiple providers through a single set of API endpoints for CRM, engagement, enrichment, and ticketing categories.
- Managed Authentication: Offload authentication and token management for integrations, supporting OAuth2, API key, and access token strategies.
- Bi-directional Syncs: Sync data between applications and customer SaaS platforms, either on a schedule or on-demand.
- Common Schema: Develop faster against normalized objects and fields across connectors.
- Passthrough API: Make authenticated requests against any provider endpoint for specialized use cases.
- Notification Webhooks: Subscribe to webhooks to trigger downstream actions and workflows based on integration events.
- Management Portal: Manage connections and integration health through a centralized interface with sync logs and monitoring tools.
- Extensible Connectors: Open-source connectors that can be customized and contributed to.