Sunrock Distributed Generation (SDG) offers a turn‑key platform that finances, installs, and operates commercial solar, battery storage, and virtual power plant (VPP) solutions with zero upfront investment for small and mid‑sized businesses. The service covers the full project lifecycle—from design, permitting, and construction through long‑term monitoring and maintenance—using fixed‑rate ESAs or PPAs and a nationwide network of vetted EPC partners. SDG also enables revenue sharing through VPP participation and provides rapid pricing quotes within 72 hours via an automated credit and pricing engine.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small and mid-sized businesses often lack the capital, expertise, and streamlined processes needed to adopt commercial solar and battery storage projects, resulting in high operating costs and limited access to distributed energy resources.
Solution
Sunrock Distributed Generation (SDG) provides a turn‑key platform that finances, installs, and operates commercial solar, battery storage, and virtual power plant (VPP) solutions with zero upfront investment for the customer. SDG originates projects, underwrites and structures Energy Service Agreements (ESAs) or Power Purchase Agreements (PPAs), and coordinates a nationwide network of vetted EPC partners to handle design, permitting, construction, and commissioning. After installation, SDG monitors and maintains the assets over their useful life, delivering fixed per‑kWh or per‑kW pricing that reduces operating expenses and can generate additional revenue through VPP participation. The platform also offers rapid pricing quotes within 72 hours via a proprietary credit and pricing engine, simplifying the financing workflow for both EPCs and end users.
Target Audience
Primary customers are small and mid-sized commercial enterprises seeking to lower energy costs and access solar‑plus‑storage solutions, as well as EPC firms and developers looking for streamlined financing and partnership opportunities.
Features
- Full project lifecycle management from financing and design through construction, commissioning, and long‑term O&M
- Proprietary credit platform that underwrites customers and EPCs not served by traditional financiers
- Fixed‑rate ESA and PPA contracts delivering predictable energy costs and demand‑charge savings
- Nationwide EPC partner network covering all 50 states, ensuring local regulatory compliance and construction expertise
- Integrated virtual power plant (VPP) services that enable revenue sharing from grid services
- Fast, frictionless pricing quotes delivered in 72 hours or less through an automated engine
- Real‑time asset monitoring and performance analytics for ongoing optimization