Sundæ is a mobile app that simplifies grocery shopping for social media food inspiration. It uses AI to extract ingredients from shared recipes and automatically adds them to your Instacart cart, making it easy to buy everything you need for your next meal.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often struggle to translate social media food inspiration into actual meals due to the manual effort required to identify and purchase ingredients. This friction leads to lost opportunities for meal preparation and can result in inefficient grocery shopping.
Solution
Sundæ provides a mobile application that bridges the gap between social media food content and grocery shopping. Users can share recipes from platforms like TikTok and Instagram directly to the Sundæ app. The platform then leverages AI to parse these recipes, identify all necessary ingredients, and automatically populate a user's Instacart cart. This streamlines the process from discovery to purchase, enabling users to efficiently acquire ingredients for their desired meals.
Target Audience
The primary users are consumers who discover recipes on social media and seek a more efficient method to purchase the required ingredients for meal preparation.
Features
- AI-powered recipe parsing to extract ingredient lists from social media content.
- Direct integration with Instacart for automated grocery cart population.
- Mobile application available on iOS and Android platforms.
- Functionality to share recipes from social media platforms via the app's share extension.
- User interface allowing for ingredient review and modification before checkout.
- Nutritional data integration, utilizing USDA-backed data for ingredient profiles.
- Creator waitlist functionality for influencers to monetize recipe shares.