Sunbay is an automation platform that connects to a company’s accounting system, bank feeds, and CRM to run the entire collections workflow without manual effort.
Funding
€550K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
JHSFounders
Product
Problem
European B2B companies often rely on manual invoice chasing, which leads to missed reminders, delayed escalations, and high Days Sales Outstanding (DSO). The process consumes significant staff time, incurs legal and administrative costs, and exposes firms to cash‑flow uncertainty.
Solution
Sunbay provides an automation platform that connects directly to a company’s accounting system, bank feeds, and CRM to run the entire collections workflow without manual intervention. Users define custom chasing sequences—choosing channels, timing, tone, and interest‑note rules—and the platform executes email, SMS, and AI‑driven voice calls automatically. Real‑time credit scoring highlights invoices at risk of late payment, allowing finance teams to intervene early. All interactions and payment matches are recorded in a live dashboard, and data remains within the European Economic Area to meet GDPR requirements. The result is faster cash recovery, reduced DSO, and freed‑up finance resources.
Target Audience
Sunbay is aimed at finance and operations leaders in European B2B companies that manage accounts receivable, particularly those using ERP, accounting, or CRM systems and seeking to automate collections and improve cash flow.
Features
- Bidirectional integration with European banks, ERP/accounting systems (e.g., SAP, Comarch, Symfonia) and CRMs (HubSpot, Salesforce, Pipedrive, Attio) via API, with no data migration required
- Fully customizable multichannel chasing sequences: email, SMS, and AI voice calls, including optional interest notes and escalation tiers
- AI‑powered credit scoring and payment‑behavior analytics that flag high‑risk invoices before they become overdue
- Live dashboard showing invoice status, DSO trends, recovery rates, and risk alerts, with open‑tracking of communications
- Automated payment matching using live bank feeds, updating the accounting system instantly when funds are received
- Branded payment portal for customers to settle invoices directly within the collection flow
- GDPR‑compliant data residency within the EEA, eliminating transatlantic transfers and compliance concerns