The startup operates an online platform that specializes in the retail of natural hair care products, specifically dyes and shampoos formulated for gray hair. By utilizing a technology-driven e-commerce model, the company offers chemical-free solutions that cater to consumers seeking safe and effective alternatives for hair color and care.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking hair care solutions for gray hair often struggle to find products that are both effective and free of harsh chemicals. Traditional hair dyes can contain ingredients that damage hair and irritate the scalp, while many natural alternatives lack the desired coloring or restorative properties.
Solution
SUNA BIOSHOT offers a range of natural hair care products designed to address the needs of individuals with graying hair, utilizing plant-derived ingredients and advanced nanotechnology. Their product line includes hair dyes and shampoos formulated without harsh chemicals, providing a gentler approach to hair coloring and care. The company leverages Super Nano Particle (SNP) technology to enhance the delivery and efficacy of active ingredients, promoting healthier hair and scalp. SUNA's products aim to provide effective solutions for covering gray hair and maintaining overall hair health using natural and innovative methods.
Target Audience
The primary target audience includes individuals with gray hair seeking natural, chemical-free hair care and coloring solutions, as well as those looking to maintain healthy hair and scalp through gentle and effective products.
Features
- カラートリートメントEX: Plant-based hair dye that colors hair while minimizing damage, available in black, dark brown, and natural brown.
- 式部染め ヘアマスカラ: A natural hair mascara for covering gray hairs.
- リペアシャンプー: An amino acid-based shampoo designed to repair damage from perms and coloring, available in yuzu & citrus and lavender & rosemary scents.
- トリートメントプラチナム: A hair treatment formulated with argan oil to moisturize the scalp and hair, restoring softness and shine.
- スカルプエッセンス ダブルブラック スーパー: A hair essence that uses plant power and nanotechnology to care for the hair.
- Super Nano Particle (SNP) Technology: Proprietary technology that nano-sizes ingredients for enhanced absorption and bioavailability.
- Products are free of HC dyes, silicone, parabens, diamine, cationic surfactants, mineral oils and antioxidants.