SumsureIQ is a full‑service FMCG market research agency operating in Ghana and other African countries. It delivers retail audit measurements (sRetailIQ), consumer panel insights (sConsumerIQ), bespoke consultancy and census execution services, turning data into actionable intelligence that guides product development, distribution strategies, and impact measurement for client brands across the continent.
Funding
Funding not disclosed
Founders
Product
Problem
FMCG companies operating in Ghana and other African markets often struggle to obtain accurate, timely retail and consumer data, making it difficult to assess product performance, understand shopper behavior, and measure the impact of marketing initiatives.
Solution
SumsureIQ addresses this gap by offering a full‑service market research platform that combines retail audit (sRetailIQ), consumer panel measurement (sConsumerIQ), and bespoke consultancy services (sConsultancyIQ). The company conducts systematic store visits, point‑of‑sale data collection, and consumer surveys to generate granular insights on sales, distribution, pricing, and shopper preferences. It then translates raw data into actionable intelligence through customized reports, dashboards, and follow‑up impact measurement to ensure recommendations are implemented. By covering the entire research lifecycle—from idea generation to post‑implementation tracking—SumsureIQ helps clients make data‑driven decisions that improve product placement, promotional effectiveness, and overall market performance.
Target Audience
Primary customers are FMCG manufacturers, distributors, and retail chains seeking detailed market intelligence to guide product launches, pricing, and promotional strategies across Ghana and other African countries.
Features
- sRetailIQ: structured retail audit covering SKU availability, shelf share, pricing, and promotional compliance across multiple retail formats
- sConsumerIQ: longitudinal consumer panel tracking purchase intent, brand perception, and usage patterns with demographic segmentation
- sConsultancyIQ: tailored consulting engagements that design research frameworks, analyze findings, and develop actionable go‑to‑market strategies
- Census execution services for large‑scale data collection in diverse African markets, ensuring representative coverage
- Integrated reporting platform delivering visual dashboards, trend analyses, and impact‑measurement metrics
- Ongoing post‑research follow‑up to assess implementation outcomes and refine recommendations