Sugi provides a platform that allows non-professional investors to assess the carbon impact of their investment portfolios by analyzing data from over 15,000 companies and various funds and ETFs. Users can compare their investments against greener alternatives and offset their carbon footprint with verified carbon credits, all while maintaining their current investment platform.
Funding
$820K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Individual investors often lack clear, comparable data on the environmental impact of their investment portfolios, making it difficult to align investments with their values and contribute to a sustainable future. Existing ESG ratings can be complex, inconsistent, and may not provide a clear view of a portfolio's specific carbon footprint.
Solution
Sugi provides a free app that enables non-professional investors to assess and compare the carbon impact of their investment portfolios. By linking to existing investment accounts, users receive a personalized report detailing the total annual carbon cost of their portfolio, benchmarked against industry averages. The app leverages data from Trucost, which combines published environmental reporting with economic modeling to determine a company's carbon impact across its operations and supply chain. Sugi simplifies sustainable investing by providing a single, comparable carbon impact figure for over 15,000 equities, ETFs, and actively-managed funds, empowering users to make informed decisions and build greener portfolios.
Target Audience
The primary target audience is non-professional investors who are interested in sustainable investing and want to understand and reduce the carbon footprint of their investment portfolios.
Features
- Portfolio integration via Moneyhub, connecting to over 80 online investment platforms for instant access to UK financial market data
- Carbon impact data for over 15,000 listed equities, 3,500 ETFs, and various actively-managed funds
- Trucost data utilizing both environmental reporting and economic modeling to determine a company's carbon impact across its operations and global supply chain
- Portfolio-level reporting showing the total annual carbon cost and equivalent number of trees lost
- Benchmarking against industry averages and carbon impact data for similar investments
- User-friendly interface providing a single, comparable carbon impact figure for each investment