Suger provides a unified control plane to manage and automate the entire Cloud Go-to-Market (GTM) lifecycle across all cloud marketplaces. The platform enables no-code listing, customizable pricing, and streamlined offer management, supporting both product-led and sales-led motions. It integrates with CRM and ERP systems to automate co-sell workflows, financial reconciliation, and leverage AI for deal scoring and error resolution.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Managing product listings, transactions, and billing across multiple cloud marketplaces like AWS, Azure, and GCP can be complex and time-consuming for B2B sales teams. The lack of unified metering and automated marketplace operations creates friction and inefficiencies in cloud sales channels.
Solution
Suger provides an API-first SaaS platform that streamlines B2B sales processes within major cloud marketplaces. By integrating with AWS, Azure, and GCP, Suger automates product listings, transactions, and billing. The platform offers unified metering across multiple cloud marketplaces, simplifying operations and reducing the time required to manage cloud sales channels. Suger enables sales teams to focus on core business activities by removing the operational burden of managing cloud marketplaces.
Target Audience
Suger is designed for B2B sales teams, ISVs, and SaaS companies that sell their products through cloud marketplaces and need to streamline their marketplace operations.
Features
- API-first architecture for seamless integration with existing CRM, CPQ, and billing systems
- Unified metering API to track usage across AWS, Azure, and GCP marketplaces
- Automated product listing and private offer creation with flexible pricing and terms
- Centralized management of marketplace transactions and co-sell engagements
- Revenue reporting and analytics to gain insights into buyer behavior and sales performance
- Support for various pricing models, including usage-based, contract-based, and tiered pricing
- Integration with cloud provider partner programs for deal registration and co-selling opportunities