Subtotal provides a platform for brands and developers to access first-party purchase data from retail transactions. Its API enables secure connection to shopper accounts, delivering granular data like digital receipts and item-level details to inform consumer insights and business strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and developers struggle to access actionable first-party purchase data from retail transactions. This lack of direct data access limits their ability to understand consumer preferences, track brand loyalty, and inform strategic business decisions.
Solution
Subtotal provides a platform that enables shoppers to securely connect their retail accounts, granting brands and developers access to digital receipts and granular purchase data. This integration facilitates deeper insights into consumer behavior and shopping trends. By leveraging this first-party data, businesses can refine their strategies, enhance customer experiences, and drive growth. The Subtotal API serves as the primary interface for developers to ingest this data and build integrated applications.
Target Audience
The primary customers are consumer brands, digital commerce platforms, loyalty and rewards programs, and businesses focused on customer analytics and personalized marketing.
Features
- Secure shopper account linking for retail transactions.
- API access to first-party purchase data, including digital receipts and item-level details.
- Data ingestion pipeline for analyzing shopping trends and consumer preferences.
- Developer-friendly API for integration into existing applications and workflows.
- Webhooks for real-time notifications on purchase events.
- Dashboard for managing integrations and analyzing customer data.