Subtl Beauty sells modular makeup "Stak" kits that combine essential products—BB powder, concealer, bronzer, blush, lip & cheek tint, and eyeshadow—into a compact, stackable unit with a mini brush and travel bag.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Many consumers struggle with bulky, fragmented makeup collections that take up space, are hard to travel with, and require multiple products to achieve a full‑face look. This leads to cluttered vanities, wasted time choosing products, and difficulty maintaining a consistent routine on the go.
Solution
Subtl Beauty offers modular “Stak” kits that combine essential makeup items—such as BB powder, concealer, bronzer, blush, lip & cheek tint, and eyeshadow—into a compact, stackable format. Each product is formulated to be lightweight, breathable, and blendable, providing natural coverage that lasts. Customers can choose from premade Staks, build a custom stack using an online quiz or the build‑your‑own tool, and purchase refillable components to keep the kit up‑to‑date. The design includes a mini brush and a travel‑size cosmetic bag, making the entire routine portable for everyday use, travel, or on‑the‑go lifestyles.
Target Audience
Primary customers are busy women, frequent travelers, and makeup enthusiasts who want a streamlined, portable routine without sacrificing product variety or performance.
Features
- Stackable, travel‑friendly packaging that consolidates a full face of makeup into a single, pocket‑sized unit
- Multi‑product kits (5‑in‑1 to 8‑in‑1) covering foundation, concealer, bronzer, blush, lip & cheek, and eyeshadow
- Customizable shade selection with extensive color ranges for each product
- Refillable formulas (BB powder, concealer, bronzer, blush, lip & cheek, eyeshadow) to reduce waste and extend product life
- Cruelty‑free, vegan, gluten‑free, fragrance‑free, and paraben‑free formulations for skin‑friendly use
- Integrated mini brush and compact cosmetic bag included in each Stak for on‑the‑go application
- Online quiz and build‑your‑own interface that matches users to ideal shades and product combinations