Substrata employs Social Signal Processing (SSP) technology to analyze real-time verbal and nonverbal communication cues, revealing the underlying dynamics in buyer-seller interactions. This enables dealmakers to gain actionable insights into attitudes and intentions, resulting in a verified 72.8% increase in win rates and a 29.3% reduction in sales cycle length.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales professionals often struggle to accurately gauge a prospect's true feelings and intentions during interactions, leading to misinterpretations and ultimately, lost deals. Traditional sales strategies lack the ability to effectively analyze the complex dynamics of human communication in real-time.
Solution
Substrata provides a real-time intelligence platform that analyzes verbal and nonverbal communication cues to reveal underlying dynamics in buyer-seller interactions. By employing Social Signal Processing (SSP) technology, the platform decodes attitudes, intentions, and power plays, providing dealmakers with actionable insights. Substrata helps sales teams understand the nuances of each interaction, enabling them to tailor their approach and improve their chances of closing deals successfully. The platform's analysis of behavioral cues and communication patterns allows users to identify hidden patterns and subtext within conversations.
Target Audience
The primary target audience includes B2B sales professionals, revenue leaders (CROs), sales development representatives, CEOs, investors, and other dealmakers involved in negotiations and deal closures.
Features
- Real-time analysis of verbal and nonverbal cues during sales interactions
- Identification of power dynamics, attitudes, and intentions through Social Signal Processing (SSP)
- "Selling Zone" module to assess authority and influence during interactions
- "Analyzer" module to evaluate verbal and behavioral cues
- "Simulator" module to optimize and refine responses
- "Next Move Wizard" to fine-tune the next steps for optimal results
- "Performance Q" to understand and improve behavioral cues
- API to enrich data with social signal analysis