Subsets provides an AI retention automation platform specifically for consumer subscription businesses. The platform enables commercial teams to run lifecycle experiments, predict high-value audiences, and automate successful retention strategies without requiring engineering support. It integrates proprietary data to deliver explainable AI insights that directly improve subscriber engagement and lifetime value.
Funding
$1.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CLPCSMUFounders
Product
Problem
Subscription media companies struggle to identify at-risk subscribers and lack efficient methods to test and implement retention strategies, leading to subscriber churn and reduced lifetime value. Commercial teams often lack the resources and technical expertise to effectively analyze subscriber behavior and implement personalized retention campaigns.
Solution
Subsets is an AI-powered platform designed to automate retention experiments for subscription media businesses. The platform integrates with existing CRM and ESP systems to identify subscribers at high risk of churn using explainable AI. Subsets enables commercial teams to run A/B tests on retention strategies, measure the impact on subscriber lifetime value and renewal rates, and automate personalized retention campaigns without requiring engineering resources. By providing actionable insights and audience segmentation, Subsets helps subscription media companies reduce churn and increase subscriber lifetime value.
Target Audience
The primary target audience includes commercial teams (marketing, customer success, and growth) at subscription media companies looking to reduce churn and increase subscriber lifetime value.
Features
- AI-driven audience segmentation to identify at-risk subscribers based on behavioral signals.
- Automated A/B testing infrastructure for experimenting with different retention strategies.
- Integration with existing CRM and ESP systems (e.g. Salesforce, Agillic, Iterable, Sailthru, Customer.io) for seamless data activation.
- Automated reporting and analytics to measure the impact of experiments on user engagement, lifetime value, and renewal rates.
- Explainable AI provides insights into the factors driving churn, enabling targeted interventions.
- Purpose-built for commercial teams, allowing easy use of AI, experimentation, and automation without coding.