Subscribe.bg is a digital platform that integrates Viber and SMS to facilitate real-time communication between manufacturers and retailers, enabling efficient customer engagement without the need for physical cards. The platform allows businesses to build GDPR-compliant customer databases, deliver promotions, and gather feedback through surveys, enhancing user interaction and loyalty.
Funding
$60.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to efficiently engage with their customers in a personalized and direct manner, especially in markets where mobile messaging is highly prevalent. Traditional methods like physical loyalty cards are cumbersome, while relying solely on email can result in low engagement rates. Furthermore, ensuring GDPR compliance while building and managing customer databases adds complexity.
Solution
Subscribe.bg offers a platform that integrates Viber and SMS messaging to enable businesses to build GDPR-compliant customer databases and communicate with customers in real-time. By scanning a QR code or opening a link, customers can opt-in to receive promotions, news, and personalized offers directly on their mobile devices. The platform facilitates targeted communication, loyalty program management, and feedback collection through surveys and quizzes. This allows businesses to bypass traditional loyalty cards and engage customers directly through the messaging channels they use most.
Target Audience
The primary target audience includes manufacturers, retailers, and FMCG companies seeking to enhance customer engagement and loyalty through mobile messaging, particularly in markets with high Viber and SMS usage.
Features
- GDPR-compliant customer database creation with segmentation and analytics capabilities
- Automated delivery of promotions, news, reminders, and "last minute" offers via Viber and SMS
- Tools for building and managing digital loyalty programs
- Interactive features such as games and quizzes to increase customer engagement
- Feedback collection through integrated surveys
- Virtual sales representative functionality for direct communication and order placement
- Viber assistant for providing instant customer support and product information