Subjective provides AI‑curated CTV inventory through curated PMPs and direct packages, giving advertisers deeper content and audience insight. Its addressability and safety APIs let publishers instantly enhance the value of their CTV assets, while the smart dynamic bid augmentation layer adds predictive decisioning and audience/contextual activation to existing ad tech stacks. The platform streamlines implementation, improving targeting precision and revenue potential.
Funding
Funding not disclosed
Founders
Product
Problem
Connected TV (CTV) advertising often suffers from limited addressability, inconsistent safety standards, and inefficient bid pricing, making it difficult for publishers and advertisers to fully monetize inventory and for buyers to target audiences effectively.
Solution
Subjective offers an AI‑curated CTV inventory platform that aggregates private marketplaces and direct packages, providing granular content and audience insights. The solution delivers easy‑to‑implement APIs that enhance addressability and enforce safety controls across the supply chain. Predictive decisioning and dynamic bid augmentation enable real‑time price optimization based on audience segmentation and contextual relevance. By integrating with existing ad‑tech stacks, the platform allows publishers to unlock higher revenue from their CTV assets while giving advertisers data‑driven targeting capabilities.
Target Audience
Primary customers are CTV publishers seeking to increase inventory value and ad tech platforms (DSPs, SSPs) that require enhanced targeting and yield optimization for their advertisers.
Features
- AI‑driven curation of private marketplace (PMP) and direct CTV packages with deep content and audience metadata
- Addressability and brand‑safety APIs that can be added to any ad‑tech stack with minimal integration effort
- Predictive decisioning engine that forecasts optimal bid values based on audience and contextual signals
- Dynamic bid augmentation that automatically adjusts pricing in real time to maximize yield
- Audience segmentation tools that enable data‑driven targeting across demographic, behavioral, and contextual dimensions
- Seamless integration via RESTful APIs for publishers, DSPs, and SSPs