Studs
Studs provides an online and physical retail platform focused on ear‑specific jewelry, offering a wide range of flatbacks, clickers, micros, hoops and huggies organized by hole placement and material. Customers can purchase directly with free shipping on orders over $75 and receive a complimentary professional piercing (a $40 value) for qualifying purchases of $200 or more at any of the brand’s 26 studio locations, supported by tools, accessories, and after‑care guidance.
- Applications
- Commerce & Shopping
- Consumer Goods
- Retail Technology
Funding
Raised to date
$20MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
$20M · Series B
Announced Oct 2021
Disclosed cumulative: $20M
Founders
Product
Problem
Consumers who want personalized ear jewelry often face limited style options, inconvenient in‑store selection, and additional costs for professional piercing services.
Solution
Studs operates an online and brick‑and‑mortar retail platform that offers a curated catalog of ear‑specific earrings—including flatbacks, clickers, micros, hoops and huggies—organized by hole type and material. Customers can browse and purchase directly online with free shipping on orders over $75, while a complimentary professional piercing (a $40 value) is provided for purchases of $200 or more, redeemable at any of the company’s 26 studio locations. The brand also supplies accessories such as flatback insertion tools and jewelry boxes, and supports customers with educational content on piercing aftercare and ear anatomy.
Target Audience
Fashion‑conscious individuals seeking customizable ear jewelry and a convenient, professional piercing experience, as well as retailers looking for a curated ear‑piercing product line.
Features
- Extensive ear‑focused product range segmented by placement (helix, conch, tragus, etc.) and material (14k gold, titanium, gold‑plated)
- Flatback and clicker designs that allow easy self‑change without tools
- Complimentary professional piercing service for qualifying orders, performed by trained staff in studio locations
- Free standard shipping on orders above $75 and a loyalty incentive for high‑value purchases
- Dedicated accessories (insertion tools, reversible post backings, jewelry boxes) to support safe ear‑piercing and jewelry maintenance
- Educational resources (ear‑piercing aftercare guides, anatomy tutorials) available on the website