Consumers who want personalized ear jewelry often face limited style options, inconvenient in‑store selection, and additional costs for professional piercing services.

Studs operates an online and brick‑and‑mortar retail platform that offers a curated catalog of ear‑specific earrings—including flatbacks, clickers, micros, hoops and huggies—organized by hole type and material. Customers can browse and purchase directly online with free shipping on orders over $75, while a complimentary professional piercing (a $40 value) is provided for purchases of $200 or more, redeemable at any of the company’s 26 studio locations. The brand also supplies accessories such as flatback insertion tools and jewelry boxes, and supports customers with educational content on piercing aftercare and ear anatomy.

Extensive ear‑focused product range segmented by placement (helix, conch, tragus, etc.) and material (14k gold, titanium, gold‑plated)

Flatback and clicker designs that allow easy self‑change without tools

Complimentary professional piercing service for qualifying orders, performed by trained staff in studio locations

Free standard shipping on orders above $75 and a loyalty incentive for high‑value purchases

Dedicated accessories (insertion tools, reversible post backings, jewelry boxes) to support safe ear‑piercing and jewelry maintenance

Educational resources (ear‑piercing aftercare guides, anatomy tutorials) available on the website

Fashion‑conscious individuals seeking customizable ear jewelry and a convenient, professional piercing experience, as well as retailers looking for a curated ear‑piercing product line.