Studio Vaai develops next-generation virtual fitting technology for the apparel industry. This platform connects brands with customer data to improve sizing accuracy and reduce returns. The service focuses on bridging the data gap between product information and individual customer fit requirements.
Funding
Funding not disclosed
Founders
Product
Problem
Online apparel retailers struggle to provide shoppers with reliable size guidance and realistic try‑on experiences, leading to high return rates, reduced conversion, and limited brand‑consumer data on fit preferences.
Solution
Studio Vaai offers a next‑generation virtual fitting platform that generates accurate digital size recommendations and 3D visualizations of garments directly on a shopper’s avatar. The system captures user measurements via a web‑based scanning flow, applies AI‑driven body modeling, and renders garments in real time, allowing customers to see how items will look and fit before purchase. Results are transmitted to the retailer’s backend where fit analytics are stored and can be used to refine product sizing and marketing. The platform integrates with existing e‑commerce sites through lightweight SDKs and API endpoints, delivering a seamless in‑site experience without requiring additional hardware. By closing the data gap between brands and consumers, Studio Vaai helps reduce returns, increase average order value, and improve customer satisfaction.
Target Audience
The primary customers are online fashion brands, apparel e‑commerce retailers, and marketplace operators seeking to enhance digital try‑on capabilities and reduce size‑related returns.
Features
- Web‑based body measurement capture using computer‑vision algorithms, eliminating the need for physical scanners
- AI‑enhanced 3D body model generation that adapts to diverse body shapes and sizes
- Real‑time garment rendering with fabric‑specific drape and texture simulation
- Size recommendation engine that predicts optimal size based on the generated avatar and product specifications
- RESTful API and JavaScript SDK for quick integration with Shopify, Magento, Salesforce Commerce Cloud, and custom storefronts
- Fit analytics dashboard providing aggregate return‑rate insights, size‑distribution trends, and user‑level fit feedback
- Cloud‑native processing pipeline with end‑to‑end encryption to ensure data privacy and compliance with GDPR
- Multi‑language support and responsive design for desktop and mobile browsers