This platform provides data-powered intelligence for athlete marketing, allowing users to discover, evaluate, and partner with student athletes. It offers detailed social metrics, audience demographics, and brand alignment data to maximize marketing ROI and streamline campaign workflows. The service integrates AI-driven insights with expert knowledge to optimize sponsorship opportunities and manage athlete relationships efficiently.
Funding
Funding not disclosed
Founders
Product
Problem
Student athletes often lack a clear understanding of their marketability and Name, Image, and Likeness (NIL) potential, hindering their ability to secure endorsements and maximize their financial opportunities. Stakeholders in the sports industry also struggle to efficiently assess and compare the potential value of student athletes.
Solution
SA Score offers an AI-powered platform that analyzes academic records, athletic performance metrics, and social media activity to generate a Viability Rating, providing a comprehensive assessment of a student athlete's marketability and NIL potential. The platform aggregates data from multiple sources to offer a holistic view of each athlete, enabling informed decision-making for athletes, coaches, universities, and brands. By integrating performance data with social media insights and market trends, SA Score aims to empower all parties involved in student athletics to achieve their goals and maximize their potential.
Target Audience
The primary target audience includes student athletes seeking to understand and improve their marketability, as well as coaches, universities, and brands looking to identify and partner with promising athletes.
Features
- AI-driven algorithm that analyzes academic, athletic, and social media data
- Viability Rating that assesses student athletes' marketability and NIL potential
- Comprehensive data aggregation from multiple sources for a holistic view
- Platform for athletes, coaches, universities, and brands to make informed decisions
- Integration of performance data, social media insights, and market trends