STRIVE develops intelligent apparel that measures muscle strain and exertion, providing athletes with real-time insights into their neuromuscular health. This technology helps users optimize performance, enhance recovery, and reduce the risk of injuries by identifying physiological imbalances and training inefficiencies.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

FCFounders
Product
Problem
Athletes often lack objective, real-time data on muscle strain and exertion, making it difficult to optimize training, prevent injuries, and track recovery effectively. Traditional methods rely on subjective feedback or infrequent lab tests, failing to provide immediate insights into neuromuscular performance during activity. This lack of granular data hinders personalized training adjustments and can lead to overtraining or inefficient rehabilitation.
Solution
STRIVE provides athletes with intelligent apparel that measures muscle strain directly, delivering real-time insights into neuromuscular performance. The system uses embedded sensors within compression garments to quantify muscle exertion, fatigue, and imbalances during training and competition. This data is transmitted to a mobile app and web dashboard, providing athletes and trainers with actionable metrics to optimize performance, accelerate recovery, and reduce injury risk. By monitoring muscle activity in real-time, STRIVE enables data-driven training adjustments and personalized recovery protocols.
Target Audience
The primary target audience includes elite athletes, professional sports teams, collegiate athletic programs, the US Military, and individual athletes focused on performance optimization and injury prevention.
Features
- Embedded electromyography (EMG) sensors within compression apparel to measure muscle activation and strain
- Real-time data streaming to a mobile app and web dashboard for immediate feedback
- Algorithms that quantify muscle exertion, fatigue, and asymmetry
- Training load scores for cardio, weight lifting, HIIT, and game-day activities
- Injury risk detection based on movement and muscle signatures
- Data review and breakdown sessions with STRIVE's applied science team (available with STRIVE Pro)
- Downloadable CSV files and PowerBI dashboard for advanced data analysis (available with STRIVE Pro)