Strelve helps trade businesses convert website enquiries into booked jobs by building custom price estimators that qualify leads in real time. The platform scores and prioritises every enquiry, so businesses call the most promising prospects first. Setup takes 48 hours, with plans starting at $99 per month.
Funding
Funding not disclosed
Founders
Product
Problem
Trade businesses receive website enquiries that are often vague, unqualified, and time-consuming to follow up, making it difficult to prioritise which leads are worth calling. Without a clear sense of job scope or budget, sales teams waste effort on low-quality prospects while high-value opportunities sit unattended.
Solution
Strelve builds a tailored price estimator for each trade business and embeds it on their website, giving visitors an instant estimate for their specific job. Every enquiry is automatically scored and prioritised based on the business's own qualification rules, so the team knows exactly who to call first. The platform learns the business's pricing, services, and preferred lead criteria, then handles the setup end-to-end before going live. This turns passive website traffic into a steady stream of qualified, job-ready leads that are faster to close.
Target Audience
Primary customers are trade and service businesses—such as heat pump installers, painters, and other home-service providers—that rely on website enquiries to generate new jobs and want to focus their sales effort on the highest-value leads.
Features
- Custom price estimator tailored to the business's services, pricing, and job types
- Automatic lead scoring and prioritisation based on the business's own qualification rules
- Instant price estimates for visitors, capturing job details like service type, brand preference, and timing
- 48-hour setup with business approval before the estimator goes live
- Alerts and follow-up rules built around the business's preferred workflow
- Lead dashboard showing priority status, price estimate, and form answers in one view