The startup operates a platform that integrates technology with mobile advertising formats, such as semi-trailers and rideshare vehicle toppers, to create data-driven consumer touchpoints. This approach enables brands to effectively engage with their target audience in both physical and digital environments, enhancing visibility and interaction.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Out-of-home (OOH) media operators often lack the granular data and analytics needed to effectively plan, measure, and attribute the impact of their advertising campaigns. This makes it difficult to optimize ad placements, demonstrate ROI to clients, and compete with other advertising mediums that offer more precise targeting and tracking capabilities.
Solution
StreetMetrics provides a comprehensive measurement and analytics platform tailored for OOH media, enabling operators to plan campaigns with precision, measure ad delivery in near-real time, and attribute audience actions to specific media exposures. The platform integrates with various mobile advertising formats, such as semi-trailers and rideshare vehicle toppers, to create data-driven consumer touchpoints. By leveraging dynamic, historical insights, StreetMetrics helps OOH media operators optimize asset performance, segment audience traits, and reconcile impressions for accurate delivery reporting. This allows them to prove the value of their OOH ads, grow their business, and compete more effectively with digital media.
Target Audience
StreetMetrics primarily targets OOH media operators, transit authorities, and agencies seeking to enhance their planning, measurement, and attribution capabilities for mobile and stationary advertising campaigns.
Features
- Dynamic planning tools that utilize historical data to improve OOH ad forecasting, including seasonal factoring and audience characteristics.
- Near-real-time reporting on campaign delivery metrics, providing insights into campaign performance and impression hotspots.
- Live vehicle routing to ensure ads are on the road and campaign route mapping to visualize market coverage.
- Attribution analysis to measure audience actions, such as website visitation, mobile app engagement, and store visitation, after exposure to OOH ads.
- Demographic and consumer behavior reporting to understand audience characteristics and purchasing trends.
- Interactive 3D city visualization tool (StreetCity) to educate teams and help advertisers visualize StreetMetrics solutions.
- Seamless onboarding process for vehicles and stationary assets.